Tag: marketing
Designing The Fight Against Racism
Against a backdrop of COVID-19, civil protests and economic turmoil, the world continues to grapple with it’s legacy of institutional
You Are Not Your Target Market
If you engage in any marketing, two things are quite likely: firstly, that you are not your target market, and secondly, not everyone wants what
Pitch for the Head, Or the Heart?
This week myself and my partner attended a couple of prospective secondary schools, for my daughter (currently in junior school). Soon,
In Search Of The Wow Factor And Unexpected Brilliance
Throughout my working life, I’ve heard tales of the enigmatic WOW FACTOR. Like some mythological creature, it is sought after – even
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
The Key To Building Brand Effectively
When we talk about building brand, folks usually get hung up on the execution – the doing. This is the fun part. Where we get to
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
The Truth About Brand Honesty
Marketing is about selling. Except that it isn’t. But if it were about selling, brand honesty might not be a priority. If this were the
Brand Marketing or Direct Marketing: Which Are You Doing?
When dealing with communications, a big part of getting the execution right, is getting the overall strategy right. And this is often the most
The Best Marketing is a Better Product
I was about 90% through a project for a product launch, and so far everything had gone according to plan. My client was very happy, and in