Month: October 2019
Why Design Briefs Are Not So Important
Last week, a client asked me in conversation whether her design briefs were good enough (she needn’t have worried). You see, as a marketing
Do You Have a Business or a Design Problem?
Whenever people engage my services, it’s usually in service of a problem. As a graphic designer, I’m often tasked with creating
Pitch for the Head, Or the Heart?
This week myself and my partner attended a couple of prospective secondary schools, for my daughter (currently in junior school). Soon,
Audience Insight: Play To The Crowd
At the beginning of this year, I embarked upon an experiment which, while largely unsuccessful, gave me a valuable lesson in audience insight. As