Category: Branding
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
The Key To Building Brand Effectively
When we talk about building brand, folks usually get hung up on the execution – the doing. This is the fun part. Where we get to
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these
In Brand Design, When Is Simple Too Simple?
This month, two long-standing, iconic companies have rebranded with drastically simplified identities. This week Warner Bros. Records (now
How To Judge Creative Work in a Better Way
Yesterday I had the pleasure of judging creative work for the Design Week Awards 2019. It was a great day, filled with inspiring work and lively
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of