Category: Marketing
You Are Not Your Target Market
If you engage in any marketing, two things are quite likely: firstly, that you are not your target market, and secondly, not everyone wants what
Pitch for the Head, Or the Heart?
This week myself and my partner attended a couple of prospective secondary schools, for my daughter (currently in junior school). Soon,
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
The Truth About Brand Honesty
Marketing is about selling. Except that it isn’t. But if it were about selling, brand honesty might not be a priority. If this were the
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of