Category: Business
You Are Not Your Target Market
If you engage in any marketing, two things are quite likely: firstly, that you are not your target market, and secondly, not everyone wants what
The Difference Between Pitching And Selling
Many might think that pitching and selling are essentially the same thing, but they’re not. And this is a fundamental mistake,
Why Design Briefs Are Not So Important
Last week, a client asked me in conversation whether her design briefs were good enough (she needn’t have worried). You see, as a marketing
Do You Have a Business or a Design Problem?
Whenever people engage my services, it’s usually in service of a problem. As a graphic designer, I’m often tasked with creating
Audience Insight: Play To The Crowd
At the beginning of this year, I embarked upon an experiment which, while largely unsuccessful, gave me a valuable lesson in audience insight. As
In Search Of The Wow Factor And Unexpected Brilliance
The Difference Between Branding and Marketing
Why Value Should Determine Price – Not Time
A Brief Guide To Building Internal Design Teams
