Category: Business
You Are Not Your Target Market
If you engage in any marketing, two things are quite likely: firstly, that you are not your target market, and secondly, not everyone wants what
The Difference Between Pitching And Selling
Many might think that pitching and selling are essentially the same thing, but they’re not. And this is a fundamental mistake,
Why Design Briefs Are Not So Important
Last week, a client asked me in conversation whether her design briefs were good enough (she needn’t have worried). You see, as a marketing
Do You Have a Business or a Design Problem?
Whenever people engage my services, it’s usually in service of a problem. As a graphic designer, I’m often tasked with creating
Audience Insight: Play To The Crowd
At the beginning of this year, I embarked upon an experiment which, while largely unsuccessful, gave me a valuable lesson in audience insight. As
In Search Of The Wow Factor And Unexpected Brilliance
Throughout my working life, I’ve heard tales of the enigmatic WOW FACTOR. Like some mythological creature, it is sought after – even
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
Why Value Should Determine Price – Not Time
When buying design, consulting or other typically out-sourced services, how do you constitute value? For the most part, clients and businesses
A Brief Guide To Building Internal Design Teams
When it comes to businesses investing in design teams – from external agencies to in-house creatives – one thing has become
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these