Category: Business
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
In Brand Design, When Is Simple Too Simple?
This month, two long-standing, iconic companies have rebranded with drastically simplified identities. This week Warner Bros. Records (now
Demonstrate Value – Give Before You Sell
If you’re in the business of providing products or services to either clients or customers, you’ve no doubt had to sell at some
Game of Thrones Business Lessons – Game Theory
Spoiler alert – this post refers heavily to the events in Game of Thrones, season 6 episode 5. If you’re one of the few people on the
Death By Committee? Design Strategy Is The Answer
No matter what industry or sector you work in, you’ve probably experienced Death By Committee. Maybe several times, maybe hundreds!
How To Judge Creative Work in a Better Way
Yesterday I had the pleasure of judging creative work for the Design Week Awards 2019. It was a great day, filled with inspiring work and lively
The Truth About Brand Honesty
Marketing is about selling. Except that it isn’t. But if it were about selling, brand honesty might not be a priority. If this were the
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of
Brand Marketing or Direct Marketing: Which Are You Doing?
When dealing with communications, a big part of getting the execution right, is getting the overall strategy right. And this is often the most
Strategy vs Execution: The Future of Graphic Design
Last week I stumbled upon a new offering from a creative company, who consider their solution the next level for clients buying design.