An creative initiative to amplify Black voices

Black Outdoor Art (#blackoutdoorart) is a social initiative, that uses outdoor advertising space as a platform for positive Black expression in the wake of the Black Lives Matter movement. The initiative is hosted by media agency Brotherhood Media, and curated by myself.

Black Outdoor Art commissions, produces and displays artwork created by the Black British creative community, from artists and designers, to illustrators, around themes of racism, equality, empowerment, and our lived experience here in the UK.

The goal of the initiative is to inspire discussion, activism and change. Though I am aware that a simple poster campaign cannot produce the structural change necessary to dismantle racism, I believe that utilising marketing in this way can make for the fertile ground that may produce it.

By presenting a range and breadth of voices and perspectives, we hope to keep the conversation around racism and equality going – because it’s a conversation that needs to happen now.

My intent is for this campaign to impact the built environment around us, and how we engage with Design in a social context. To shape our own narratives, and build the kinds of connections that allow for empathy and understanding. For favourable conditions – the kind of conditions that might predicate change.

Black Outdoor Art features work by Nadina Ali, Jahnavi Inniss, Kieron Boothe, Soz MateBwoywonder, Harkiran Kalsi, Kingsley Nebechi, Samuel Mensah, Ayo Akinwolere/Natasha Pszenicki, and myself.

For any questions or to be a part of the initiative, please get in touch.

As featured in:

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In support of Black History Month UK, The Halcyon International School in London set a project for it’s students through October, inspired by my work on Black Outdoor Art.

Myself and creative Samuel Mensah were interviewed by BBC World (Focus on Africa) on August 31st 2020, about the Black Outdoor Art project, and Samuel’s “Black Is Still Beautiful” poster. We talk about Sam’s art, how Black Outdoor Art was initiated and the project host (Brotherhood Media), the implications of the project in our political climate, and what’s next for the campaign.

Black Outdoor Art in the press

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Type 01 – Design for Social, Amplifying Voices for Cultural Change. Interview, Jan 2021

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Greg Bunbury’s empowering street art campaign to amplify black creative voices, July 2020

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Branding and Black Lives Matter: will change be more than skin deep? Interview, June 2020

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Black Lives Matter: graphic design’s role in the protest movement interview, June 2020