Category: Articles
What Brands Can Learn from Tupac
If you had to personify a brand with a rap/hip hop artist, which would you choose and why? For example, which rapper (living or deceased) would
The Agency That Specialises In Everything
One issue I’ve been pondering a lot of later, is the idea of specialisation in the creative industries. As a creative I feel blessed to be
How To Get The Most Out Of A Design Meeting
In the creative arena, meetings are becoming somewhat of a rarified occurrence. With increased connectivity, remote working and a predominance on
Understanding the Why of Graphic Design
“He who has a why to live can bear almost any how.” -Friedrich Nietzsche After reflecting on the projects of the last few weeks
Why Do So Many Brand Logos Look The Same?
Many years ago, I was asked to work on some logo designs for a would-be music artist. The start of these projects are always quite similar.
How to Write a Good Design Brief for a Creative Project
In my fifteen-plus years a s a working creative, the biggest sticking point of most projects has always been the design brief. No matter the
Advice For A Young Graphic Designer
I recently enlisted the help of a young graphic designer for a contract, and as a ‘senior’ designer I found myself offering bits of
What’s Wrong With Alternative Movie Posters?
Many years back before finding my feet as graphic designer, I had started out wanting to be an illustrator. The work I had done to this point,