Author: BCO76X-VF211
Growing Brand? Get Ready to Embrace Change
When it comes to growing brand, increasing revenue or building a company, everyone wants to know what works. Organisations will invest in design,
How to Find the Right Graphic Designer
A colleague of mine is having a difficult time, finding the right graphic designer for a project. The problem isn’t one of availability,
How To Create Value For Your Customers
In today’s world of social media, influencers, business gurus and one-click shopping, it’s easy to forget the customer. In a large
Design Business Decisions That Make A Business
Typically in a design business like this one, someone like myself – a graphic designer, creative or such – will be engaged someway
What Brands Can Learn from Tupac
If you had to personify a brand with a rap/hip hop artist, which would you choose and why? For example, which rapper (living or deceased) would
The Agency That Specialises In Everything
One issue I’ve been pondering a lot of later, is the idea of specialisation in the creative industries. As a creative I feel blessed to be
How To Get The Most Out Of A Design Meeting
In the creative arena, meetings are becoming somewhat of a rarified occurrence. With increased connectivity, remote working and a predominance on
Understanding the Why of Graphic Design
“He who has a why to live can bear almost any how.” -Friedrich Nietzsche After reflecting on the projects of the last few weeks
Why Do So Many Brand Logos Look The Same?
Many years ago, I was asked to work on some logo designs for a would-be music artist. The start of these projects are always quite similar.
How to Write a Good Design Brief for a Creative Project
In my fifteen-plus years a s a working creative, the biggest sticking point of most projects has always been the design brief. No matter the