Author: BCO76X-VF211
How To Judge Creative Work in a Better Way
Yesterday I had the pleasure of judging creative work for the Design Week Awards 2019. It was a great day, filled with inspiring work and lively
The Truth About Brand Honesty
Marketing is about selling. Except that it isn’t. But if it were about selling, brand honesty might not be a priority. If this were the
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of
Brand Marketing or Direct Marketing: Which Are You Doing?
When dealing with communications, a big part of getting the execution right, is getting the overall strategy right. And this is often the most
Strategy vs Execution: The Future of Graphic Design
Last week I stumbled upon a new offering from a creative company, who consider their solution the next level for clients buying design.
Should Creatives be Focused on Content Creation?
Last night I watched a livestream by creative edutainment platform, The Futur, featuring Gary Vaynerchuck in interview. The Futur is a venture
Pitch Perfect: How To Win Pitches Every Time
In the creative industry, I’m not sure there’s anything as contentious as pitching. If you’re fortunate, and you work for an
Freelancer or Agency? You’re Only As Good As Your Presentation
A while back, some colleagues mentioned they were considering a rebrand of their business. After enjoying steady growth for years, they felt
What Is Shiny Object Syndrome And Why Does It Matter?
I’m going to describe a scenario you’ll definitely relate to. It may have happened with your boss, your client or even your partner.
The Best Marketing is a Better Product
I was about 90% through a project for a product launch, and so far everything had gone according to plan. My client was very happy, and in