Author: BCO76X-VF211
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
Why Value Should Determine Price – Not Time
When buying design, consulting or other typically out-sourced services, how do you constitute value? For the most part, clients and businesses
The Key To Building Brand Effectively
When we talk about building brand, folks usually get hung up on the execution – the doing. This is the fun part. Where we get to
A Brief Guide To Building Internal Design Teams
When it comes to businesses investing in design teams – from external agencies to in-house creatives – one thing has become
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
In Brand Design, When Is Simple Too Simple?
This month, two long-standing, iconic companies have rebranded with drastically simplified identities. This week Warner Bros. Records (now
Demonstrate Value – Give Before You Sell
If you’re in the business of providing products or services to either clients or customers, you’ve no doubt had to sell at some
Game of Thrones Business Lessons – Game Theory
Spoiler alert – this post refers heavily to the events in Game of Thrones, season 6 episode 5. If you’re one of the few people on the
Death By Committee? Design Strategy Is The Answer
No matter what industry or sector you work in, you’ve probably experienced Death By Committee. Maybe several times, maybe hundreds!