Author: BCO76X-VF211
4 Questions To Ask Yourself Before Supporting Black Lives Matter
As the world continues to cry out in the wake of George Floyd’s murder on May 25th, the event has cast a light on the systemic racism that
3 Lessons Live Music Can Learn From Verzuz
Of all the content resulting from the global pandemic and subsequent lockdowns, nothing has matched the live music cultural phenomenon that is
What Place For Design in a Crisis?
In a time of crisis, what role does design play in our response, and our inevitable recovery? At the time of writing this, it’s been 42
You Are Not Your Target Market
If you engage in any marketing, two things are quite likely: firstly, that you are not your target market, and secondly, not everyone wants what
The Difference Between Pitching And Selling
Many might think that pitching and selling are essentially the same thing, but they’re not. And this is a fundamental mistake,
Why Design Briefs Are Not So Important
Last week, a client asked me in conversation whether her design briefs were good enough (she needn’t have worried). You see, as a marketing
Do You Have a Business or a Design Problem?
Whenever people engage my services, it’s usually in service of a problem. As a graphic designer, I’m often tasked with creating
Pitch for the Head, Or the Heart?
This week myself and my partner attended a couple of prospective secondary schools, for my daughter (currently in junior school). Soon,
Audience Insight: Play To The Crowd
At the beginning of this year, I embarked upon an experiment which, while largely unsuccessful, gave me a valuable lesson in audience insight. As
In Search Of The Wow Factor And Unexpected Brilliance
Throughout my working life, I’ve heard tales of the enigmatic WOW FACTOR. Like some mythological creature, it is sought after – even