Tag: business
Do You Have a Business or a Design Problem?
Whenever people engage my services, it’s usually in service of a problem. As a graphic designer, I’m often tasked with creating
In Search Of The Wow Factor And Unexpected Brilliance
Throughout my working life, I’ve heard tales of the enigmatic WOW FACTOR. Like some mythological creature, it is sought after – even
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
The Key To Building Brand Effectively
When we talk about building brand, folks usually get hung up on the execution – the doing. This is the fun part. Where we get to
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
Game of Thrones Business Lessons – Game Theory
Spoiler alert – this post refers heavily to the events in Game of Thrones, season 6 episode 5. If you’re one of the few people on the
Strategy vs Execution: The Future of Graphic Design
Last week I stumbled upon a new offering from a creative company, who consider their solution the next level for clients buying design.
Should Creatives be Focused on Content Creation?
Last night I watched a livestream by creative edutainment platform, The Futur, featuring Gary Vaynerchuck in interview. The Futur is a venture
Pitch Perfect: How To Win Pitches Every Time
In the creative industry, I’m not sure there’s anything as contentious as pitching. If you’re fortunate, and you work for an