Tag: business
Freelancer or Agency? You’re Only As Good As Your Presentation
A while back, some colleagues mentioned they were considering a rebrand of their business. After enjoying steady growth for years, they felt
What Is Shiny Object Syndrome And Why Does It Matter?
I’m going to describe a scenario you’ll definitely relate to. It may have happened with your boss, your client or even your partner.
The Best Marketing is a Better Product
I was about 90% through a project for a product launch, and so far everything had gone according to plan. My client was very happy, and in
Growing Brand? Get Ready to Embrace Change
When it comes to growing brand, increasing revenue or building a company, everyone wants to know what works. Organisations will invest in design,
How to Find the Right Graphic Designer
A colleague of mine is having a difficult time, finding the right graphic designer for a project. The problem isn’t one of availability,
How To Create Value For Your Customers
In today’s world of social media, influencers, business gurus and one-click shopping, it’s easy to forget the customer. In a large
Design Business Decisions That Make A Business
Typically in a design business like this one, someone like myself – a graphic designer, creative or such – will be engaged someway
What Brands Can Learn from Tupac
If you had to personify a brand with a rap/hip hop artist, which would you choose and why? For example, which rapper (living or deceased) would
How To Get The Most Out Of A Design Meeting
In the creative arena, meetings are becoming somewhat of a rarified occurrence. With increased connectivity, remote working and a predominance on
Understanding the Why of Graphic Design
“He who has a why to live can bear almost any how.” -Friedrich Nietzsche After reflecting on the projects of the last few weeks