Tag: branding
The Difference Between Branding and Marketing
Are branding and marketing the same thing? Earlier today I saw a Twitter post from Let’s Talk Branding, a great podcast and platform about
The Key To Building Brand Effectively
When we talk about building brand, folks usually get hung up on the execution – the doing. This is the fun part. Where we get to
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
In Brand Design, When Is Simple Too Simple?
This month, two long-standing, iconic companies have rebranded with drastically simplified identities. This week Warner Bros. Records (now
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of
Growing Brand? Get Ready to Embrace Change
When it comes to growing brand, increasing revenue or building a company, everyone wants to know what works. Organisations will invest in design,
What Brands Can Learn from Tupac
If you had to personify a brand with a rap/hip hop artist, which would you choose and why? For example, which rapper (living or deceased) would
Why Do So Many Brand Logos Look The Same?
Many years ago, I was asked to work on some logo designs for a would-be music artist. The start of these projects are always quite similar.