Tag: brand
Why Your Brand Is A Commitment To Yourself
When it comes to building brand, many organisations and businesses treat the process only as an externally-facing consideration. In these
You Don’t Need Marketing, Marketing Needs You
This week I saw a post on social media, from someone running a women’s clothing line, in a very particular niche. The post was a request
How To Master Your Brand Tone of Voice
This week I had a few discussions regarding brand tone of voice. Many pioneering and visionary brands have understood the importance tone of
Growing Brand? Get Ready to Embrace Change
When it comes to growing brand, increasing revenue or building a company, everyone wants to know what works. Organisations will invest in design,