Branding for an education and training program.
The Catalyst After School Program (CASP), is a joint venture between client #TalkAboutBlack (founded by senior Black asset management professionals including Rachel Green and Gavin Lewis), local schools, The Corporation of the City of London, and the Chartered Institute For Securities & Investment.
CASP aims to provide ethnic minority and economically disadvantaged pupils with the aspiration, belief and tools to develop a career in the asset management industry.
Following a period of expansion, #TalkAboutBlack approached Bunbury Co, to design new branding for CASP.
To create a logo that would appeal to students, and reflect the aspirational ideals of the program.
Putting our stamp on education.
Our design is a strong assertion of the aims of CASP, presenting the letters in a stencil-style lockup with a revolutionary flavour.
The typeface itself was created by Black typography designer Tre Seals. Inspired by signs carried during one of the demonstrations that led to Title VII of the Civil Rights Act.
The mark has landscape and portrait versions, making it versatile across applications, and in conjunction with partner logos and the existing #TalkAboutBlack branding.
Catalyst After School Program (CASP) main logo
Catalyst After School Program (CASP) icons
Catalyst After School Program (CASP) brand extensions
Pages from CASP brand guidelines