DOOH for the UK's biggest Halloween party.
Capital is a network of independent contemporary hit radio stations in the United Kingdom, owned and operated by Global. The network approached content agency Trigger to produce supporting material for their annual, Halloween-themed live event, the Monster Mash-Up. Having developed print communications for the event, I was asked to take the print layout and animate the concept for social media videos and DOOH.
Based on the existing creative, to develop a series of animated videos for digital outdoor and social media.
Full campaign delivered, leading to a sold-out event.
Working from the layout supplied by the client (which had all of the main elements visible in the animation), I isolated areas and created animation that would mimic the print version in style, but would be suitably dramatic and engaging for video & DOOH. I created animated thunder striking the buildings, lightning and clouds, and then animated copy to fit.
Client requested that the last frame feature a quick cut of the event presenter (Marvin Humes). I came up with the idea of having the screen ‘glitch’ to show a quick reveal. Client then supplied an animated logo to use in place of the original, and also supplied audio for the social media videos.
DOOH Poster Creation
Capital Monster Mash-Up, DOOH Phase 1, London.
Capital Monster Mash-Up, DOOH Phase 2, Manchester.
Capital Monster Mash-Up, DOOH Phase 3, Liverpool.
Capital Monster Mash-Up, DOOH Phase 4, London.
Capital Monster Mash-Up, DOOH Phase 5, London.
Capital Monster Mash-Up, Social Video (with audio supplied by client.)