A campaign designed For The Culture.
The Lyric Hammersmith Theatre produces bold and relevant world-class theatre, events and cinema. They are committed to being vital to, and representative of, our local community and to being a major force in London and UK theatre.
The Lyric Hammersmith Theatre will present For the Culture: Celebrations of Blackness, its inaugural festival celebrating Black joy, talent, culture and creativity, from Friday 28th-Sunday 30th January 2022.
I was approached by the marketing team, to design and produce campaign materials for the festival.
Services:
Poster design
Campaign design
Social media content
"Celebratory, challenging, joyful and bold."
The campaign needed to create broad appeal across the key demographics, and convey a “celebratory, challenging, joyful and bold experience.” Each performer in the festival represents a unique target audience for example, music, literature, performance art, visual arts, cinema, academics, arts & culture lovers and more.
I designed a campaign concept led by bold typography and mono-line illustrations. I selected the headline typeface ‘Commune’ by Velvetyne Type Foundry. Commune is a typeface inspired by 19th century posters, and the principles of the Paris Commune (1871), a revolutionary episode during which laws and decrees were put up as they were developed on the walls of Paris, ensuring daily communication to the citizens.
For The Culture: 4 sheet poster design by Greg Bunbury
For The Culture: 4 sheet poster and A5 flyer by Greg Bunbury
For The Culture: social media graphics Greg Bunbury
For more details about For the Culture: Celebrations of Blackness Festival, details of the line-up and to book tickets, click here.