Heating up playlists with a DOOH campaign.
Amazon UK Fire is a playlist originated by Amazon Music Unlimited in the UK. Amazon Music Unlimited is a premium music subscription service featuring over 50 million songs and thousands of expert-programmed playlists and stations. UK Fire features ‘the hottest homegrown Rap, R&B and Afro Bashment’, and spotlights several prominent local artists.
In promoting the service, Amazon Music UK and media agency Brotherhood Media, asked me to produce and deliver digital/DOOH poster adaptations for sites across London. The creative would be based on a design supplied by the in-house team at Amazon.
Objectives:
To deliver x70 digital poster adapts – static and animated – for sites across London, Birmingham and Manchester.
Results:
An engaging and dynamic campaign, delivered on-time and on-spec.
Fire Away.
I began with adapting the supplied artwork, in order to make it work across different formats and specifications. Then I used the static elements to create animation for the digital D6 DOOH poster in Adobe After Effects.
Once the formats were approved, the files were exported to spec and delivered to the various publishers.
Services:
Poster Adaptation
DOOH Poster Creation
Motion Graphics
