An creative initiative to amplify Black voices

Black Outdoor Art (#blackoutdoorart) is a social initiative, that uses outdoor advertising space as a platform for positive Black expression in the wake of the Black Lives Matter movement. The initiative is hosted by media agency Brotherhood Media, and curated by myself.

Black Outdoor Art commisions, produces and displays artwork created by the Black British creative community, from artists and designers, to illustrators, around themes of racism, equality, empowerment, and our lived experience here in the UK.

The goal of the initiative is to inspire discussion, activism and change. Though I am aware that a simple poster campaign cannot produce the structural change necessary to dismantle racism, I believe that utilising marketing in this way can make for the fertile ground that may produce it.

By presenting a range and breadth of voices and perspectives, we hope to keep the conversation around racism and equality going – because it’s a conversation that needs to happen now.

My intent is for this campaign to impact the built environment around us, and how we engage with Design in a social context. To shape our own narratives, and build the kinds of connections that allow for empathy and understanding. For favourable conditions – the kind of conditions that might predicate change.

Black Outdoor Art features work by Bwoywonder, Harkiran Kalsi, Kingsley Nebechi, Samuel Mensah, and others (including myself).

For any questions or to be a part of the initiative, please get in touch.

 

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