Cover art to sweep Sony Music off it's feet.
Len Goodman is a professional ballroom dancer, and appears on the Strictly Come Dancing and Dancing with the Stars shows. I was asked by Able Media to design CD cover art for a Len Goodman compilation title Ballroom Bonanza, for Sony Music UK.
To create a stylistically appropriate cover for the compilation. It should feel premium and elegant, and also accessible to a broad, non-classical audience.
Positive reception to the artwork both internally and externally.
Cover art design
CD packaging artwork
Digital pack shot creation
Making a song and dance of it.
The project was to be lead by a photo shoot for the cover art. I liaised with the client regarding what sort of shots would be needed, and any stylistic considerations.
From there I created dozens of concepts based on the brief, which called for art deco styling. Eventually we agreed upon the chosen route – a warmed-up image with a darkened background, and a clean title with minimal deco flourish.
A step in the right direction.
Once the cover was approved, I applied the styling throughout the 3CD packaging, incorporating track listings, label copy and liner notes.
Able adapted the CD art design to create a TV spot, based on my concept.