Len Goodman ‘Ballroom Bonanza’ CD Cover Art

Cover art to sweep Sony Music off it's feet.

Len Goodman is a professional ballroom dancer, and appears on the Strictly Come Dancing and Dancing with the Stars shows. I was asked by Able Media to design CD cover art for a Len Goodman compilation title Ballroom Bonanza, for Sony Music UK.

The brief:

To create a stylistically appropriate cover for the compilation. It should feel premium and elegant, and also accessible to a broad, non-classical audience.

The results:

Positive reception to the artwork both internally and externally.


Cover art design
CD packaging artwork
Digital pack shot creation

Making a song and dance of it.

The project was to be lead by a photo shoot for the cover art. I liaised with the client regarding what sort of shots would be needed, and any stylistic considerations.

From there I created dozens of concepts based on the brief, which called for art deco styling. Eventually we agreed upon the chosen route – a warmed-up image with a darkened background, and a clean title with minimal deco flourish.


A step in the right direction.

Once the cover was approved, I applied the styling throughout the 3CD packaging, incorporating track listings, label copy and liner notes.

Able adapted the CD art design to create a TV spot, based on my concept.

Client: Able Media/Sony Music UKDate: Winter 2015