A Press Ad Worthy of a Super Group
Emerson, Lake & Palmer were an English prog rock supergroup of the 70s. In support of a new, remastered reissue of their iconic ‘Trilogy’ album in 2015 (originally released in 1972), Sony Music/Legacy Recordings asked me to create a full page press ad for the marketing campaign.
The crux of the brief, was to develop something fun and engaging, that felt like a press ad from 40 years ago. As well as promoting the ‘Trilogy’ album, the ad also needed to include three subsequent catalogue releases, so establishing a balanced and uncluttered layout was essential.
ITC Kabel was my typeface of choice, being relevant to the stylistic period I was aiming for. Photography and copy was supplied by client, of which I provided some revisions for legibility and flow.
This press ad artwork serves as a both a nod to the enduring legacy of ELP, and a homage to my favourite eras of advertising in the 60s/70s.
"Greg Bunbury is always a pleasure to work with. Most recently he’s turned around a suite of print ads for album campaigns. Greg is within that rare breed of designers who works perfectly to the brief whilst bringing his own creative flair into the mix to enhance the impact of the ad."
"Greg Bunbury's work has always been of the very highest standard, with excellent creative and an understanding of the products and brands."